Honest Tea needed to pack a lot into their 10x30 Inline exhibit. Key was an open floor plan with serving counter to emphasize the new product they were debuting at the show. And here's what we've achieved!

 

Challenge:

When planning for Natural Products Expo West, Honest Tea desired an approachable exhibit with a large storage room. Serving areas were also required to walk attendees through the process of making their organic beverages, but maintaining an open floor plan was key.

 

Solution:

We decided a custom exhibit was key to creating this beautiful display. In order to accomplish the client's needs, we utilized a touch screen presentation area take attendees through the interactive process of making Honest Tea. Then we added custom under-shelve lighting to showcase the colorful bottles.

We also utilized subway tile and wood laminate to create a clean organic look. The wall has a built in oversized fridge, and the serving counter in white and wood laminate has a 3D logo. For the custom trellis, we CNC “T” elements to tie into the brand. Finally, we utilized vertical and horizontal monitors rather than adding graphics to showcase the Honest Tea line of products. 

 

Specifications:

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Tags: Case Study