This year, Amagi wanted to change their approach from their past NAB Show exhibits and here's an eye-catching 30x30 island booth we designed and built to achieve their expectations.
Amagi sought an open booth concept with individual work stations. They also wanted to take a more relaxed approach to the show with more seating and lounge areas.
We first took to the air with an extremely large double side printed hanging sign to ensure Amagi’s brand was seen from all sides of the aisle. We utilized the two main colors – white and blue, to achieve a clean, eye-catching presentation.
To fully utilize the space and capture attendees' attention, the work stations also served as seamless SEG wall with graphics that faced the aisle.
Finally, we added blue LED lighting to the counter toe kicks and carried the same lighting to the custom bar height meeting tables. This created a subtle, relaxing ambience that complimented the concept.