How to Calculate the Value of Your Trade Show

How you measure your results should be an integral step of your trade show strategy.

Use this interactive worksheet to help you determine the value of your trade show efforts.


Download Your Worksheet Now!

If you’re unsure of where to start, use this interactive worksheet to help you analyze the effectiveness of your trade show marketing efforts, including:

  • Lead Goals
  • Lead Values
  • Lead Cost & Event ROI
  • For both your pre-show assumptions and post-show actuals!