Challenge

Samsung required dedicated areas to specifically highlight their new lines for both residential, business and hotel. Private meeting space was also a requirement. Standing out as a high end innovative brand was a must.

Solution

We sectionalized the exhibit space to individually high light each major Samsung line.  With raised platforms we created a division but also a beautiful flow through the exhibit.  Each space contained specific graphics, and LED lighting effects to set each section apart while maintaining the brand and a cohesive look.

Specs

  • Booth Size: 50x80
  • Type of Exhibit: Island
  • Show: AHR Expo

Case-Study-Samsung

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Tags: Case Study