Ipanema Coffees wanted to make another big splash at SCAA, so we incorporated some of the features from their larger exhibit from last year to help with brand recognition. See how it turned it out.

CHALLENGE

Ipanema Coffees’ goal for their exhibit at SCAA was to stand out!  Downsizing to a 10x20 from their much larger space the prior year it was imperative that the brand be present and still a show stopper.

SOLUTION

We wanted to incorporate the custom hand stained wood lattice Ipanema used the prior year to strike a sense of recognition for the attendees.  We created 3 pierce cut backlit headers to bring attention to Ipanema’s logo and tagline.  We added in amber LED lights to deliver a warm inviting glow to the exhibit.  The flush mounted monitor and SEG fabric graphics provided a seamless backwall.

SPECIFICATIONS

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Tags: Case Study