IMAX was in need of an exhibit that was as stunning and innovative as their new IMAX VR system. 

 

CHALLENGE:

The goal was to create a visually stunning environment to launch the IMAX VR system to the public.

 

SOLUTION:

We began with a clean white, stark environment that incorporated their brand colors. Trade show attendees were welcomed by an oversized desk with inlayed RGB lighting. And a curved wall, lined with shadow boxes and top of the line TV displays, brought them to an impressive demonstration area.

 

SPECIFICATIONS:

  • Type of Exhibit: Environment

 

Case-Study-IMAX

imax1

imax2

Tags: Case Study