In order to bring the attendees onto a lively farm for El Reino - also known as The Children's Kingdom - we put together this fun and engaging 20x20 Split Island booth at the 2019 Licensing Expo.

 

Challenge:

El Reino desired to stand out from the show floor and take the attendees to a lively, vibrant farm as they entered their booth space.

 

Solution:

First, we built a 10-foot-cube ceiling hanging sign to capture attention within the busy trade show booths. And in order for the attendees to know more about and engage better with El Reino, a large back-wall matching green LED tile video wall for cartoon playbacks was installed in a custom curved, white wood laminated counter cabinet.

Next, to showcase El Reino's farm theme, we built a SEG fabric seamless back-wall with the brand's artwork and a 3D halo-lighted logo inserted in the center, followed by a graphic-matching printed vinyl floor.

Finally, to complete the display, we placed two oversized 3D cartoon characters at the booth–the stars of the show, Pinto and Mrs Piggy!


Specifications:

 

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el-reino-licensing

el-reino-licensing

el-reino-licensing

Tags: Case Study