CHALLENGE:

Going international? No problem. Cafe de Costa Rica needed this 3M x 9M inline booth to:

  1. Seamlessly integrate a different language.
  2. Stay true to brand image in a different country. 

SOLUTION:

We stayed consistent with the company design, using custom wood construction, wood grain flooring, and grain laminate to make sure the booth would stay clean in case of spilled beverages. 

The seating area showcased a sleek wood table with contrasting color to invite attendees to sit, and paired that with a wood/metal bar seat, to match the dark walls as well as the consistent wood theme. 

All the displays used Korean to stand out, using a font that was easy to read, as well as consistent with the brand.

We also used double soffits with downlighting to create warmth as well as showcase the graphics.

SPECIFICATIONS:

  • Booth Size: 3M x 9M 
  • Type of Exhibit:  Custom Inline Booth
  • Show: Seoul CafeShow Korea

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Tags: Case Study