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      By Rena Patton February 12, 2019

      Top 6 Things to Consider in Trade Show Booth Design

      When it comes to designing your trade show booth, there are a number of considerations you must take into account before you...


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      By Rena Patton February 5, 2019

      The Pros and Cons of Each Exhibit Type

      As you go through the design process for your booth, you'll be faced with what type of exhibit to select. Your answer will...


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      By Rena Patton January 29, 2019

      How to Choose the Right Marketing Collateral for Your First Trade Show

      "The times they are a changin'," and Bob Dylan's lyric is as relevant today as it was back then. The definition of marketing...


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      By Rena Patton January 22, 2019

      9 Marketing Metrics that Matter for your Trade Show

      Planning a strategy around how you’re going to measure your goals should be an integral step of your trade show preparation....


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      By Rena Patton January 15, 2019

      How to Put Your Best Face Forward at Your First Trade Show

      When exhibiting at a trade show, all the hustle and bustle in preparation can sometimes give you a false sense of security...


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      By Rena Patton January 8, 2019

      Trade Show Marketing Strategy for Beginners

      If you're looking to maximize the ROI on your expenditures, developing and executing a marketing strategy that promotes your...


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