While your trade show booth will pique the interest of many potential customers, you’ll likely need a designated area for seated discussions or presentations. Here's how to determine which of these three meeting space options is the best fit for you.

1. Open Meeting Space

An open meeting space provides a casual spot for show attendees to sit and have a conversation with your staff while reviewing promotional materials. While this style works well in booths of all sizes, it is often utilized in smaller booths that lack the square footage for semi-private or private space.

nordija-10x10-inline10x10 inline booth

Recommendations & Best Practices:

  • High-top tables and stools are a great way to incorporate seating without a large footprint
  • Entertain existing clients in a comfortable lounge area through the use of a sofa and side tables
  • Utilize a corner of your booth, or otherwise out-of-the-way area, so that it doesn't interfere with the flow of traffic
  • Try to keep the space away from loud multimedia or areas in your booth where others will be talking

Limitations to Consider:

  • Lacks privacy for sensitive conversations, or for situations that require soundproofing
  • Difficult to accommodate group meetings with more than four people
  • Lacks flexibility for multimedia presentations that require computers, projectors, or other displays  

 

2. Semi-Private Space

A semi-private space also provides a casual environment to speak with leads and clients, but with fewer distractions than an open-meeting area. In terms of design, this designated space is created through the use of strategically placed partitions and dividers.

NYX-20x30-island

20x30 island booth

Recommendations & Best Practices:

  • Best for trade show booths that are 20x20 or larger
  • Utilize clear walls and windows to maintain an open layout throughout your booth
  • Strategically placed dividers create a more focused environment for discussions, while also offering additional space for branded messaging

Limitations to Consider:

  • Similar to an open-meeting space, this option lacks complete privacy 
  • Requires a more strategic booth design, otherwise it could feel cramped and unwelcoming
  • May feel too casual for in-depth sales presentations and formal business discussions

 

3. Private Space 

Private, closed-off space is ideal for formal business meetings, intensive sales presentations, loud multimedia demonstrations, and for exclusive VIP lounges. This level of privacy allows you to provide personalized attention to your guests in a quiet setting at the show.

Recommendations & Best Practices:

  • Ideal for a two-story booth or large island booth that is at least 20x30 in size
  • Stay welcoming and approachable with an open or semi-private area – in addition to the private space

DAS-20x3030x40 split island with an enclosed soundproof room and two product kiosks

Limitations to Consider:

  • Your budget – do the benefits of a private space outweigh the cost of more complex construction?
  • Building permits – many cities require the pre-approval of two-story booth designs, as they are deemed “structures” and carry a stricter set of building requirements
  • Your timeline – the design and fabrication may take longer to complete than more straightforward designs, especially if additional permits and approval stages are involved
  • Shipping requirements - complex designs often require special shipping needs

Next Steps

Meeting spaces can be simple or complex when creatively incorporated in the design of your trade show booth. It's important that the type of space supports your trade show objective, your product or service, your budget, and your timeline. 

Talk to an exhibit house for ideas. We will work with you to create the most successful layout for both your exhibit booth and your business goals.

Tags: Booth Design