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      By Rena Patton January 29, 2019

      How to Choose the Right Marketing Collateral for Your First Trade Show

      "The times they are a changin'," and Bob Dylan's lyric is as relevant today as it was back then. The definition of marketing...


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      By Rena Patton January 22, 2019

      9 Marketing Metrics that Matter for your Trade Show

      Planning a strategy around how you’re going to measure your goals should be an integral step of your trade show preparation....


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      By Rena Patton January 15, 2019

      How to Put Your Best Face Forward at Your First Trade Show

      When exhibiting at a trade show, all the hustle and bustle in preparation can sometimes give you a false sense of security...


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      By Rena Patton January 8, 2019

      Trade Show Marketing Strategy for Beginners

      If you're looking to maximize the ROI on your expenditures, developing and executing a marketing strategy that promotes your...


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      By Rena Patton December 27, 2018

      5 Planning Mistakes Exhibitors Make and How to Avoid Them

      Planning is an important part of any successful endeavor. As with anything else in life, experience is oftentimes the best...


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      By Rena Patton December 18, 2018

      How to Stretch Your Trade Show Budget

      A trade show booth can be a great way to increase exposure for your business and take it to the next level. Yet, the cost of...


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