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      By Rena Patton April 8, 2020

      How to Develop a Remote-Friendly Workflow

      It feels like we can delineate our understanding of our businesses—how we operate, how we engage with our customers, and what...


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      Tags: News

      By Rena Patton March 25, 2020

      4 Steps to Align your Trade Show Marketing and Sales Efforts

      Participating in trade shows is a significant marketing investment. You need to build the perfect exhibit, purchase the right...


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      By Rena Patton March 18, 2020

      What is Experiential Marketing and Why Do Event Marketers Love it?

      Today’s trade show attendees expect more than a pile of business cards and brochures on a table. Experiential marketing...


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      By Rena Patton March 16, 2020

      Trade Show Status Tracker: Stay in the Know!

      In response to current events and their consequent impact on the trade show industry, we've created this Trade Show Status...


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      Tags: Update, News, Resources,

      By Rena Patton March 3, 2020

      SuperZoo 2020: Trade Show Tips, Booth Requirements, and More

      Started by the World Pet Association in 1950, SuperZoo is the largest pet industry trade show in North America. This year’s...


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      Tags: Insider, Resources, Show Logistics

      By Rena Patton February 28, 2020

      Building Brand Awareness with Trade Show Booth Design

      We hear one question a lot from budding businesses:


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      Tags: Booth Design